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HOTEK MFW – A UNIQUE INTERPRETATION OF MILAN FASHION WEEK SS20

// By The Blink Fish

WORDS BY NICCOLO MONTANARI

Playful, fresh, and slightly surreal, Hotel MFW is the latest fashion film produced by the Milan-based creativity factory The Blink Fish for Camera Nazionale della Moda Italiana (CNMI). In a tribute to the values of inclusion, diversity and uniqueness championed by CNMI, we are catapulted in a Burtonesque universe filled with stunning and wonderful characters.

Hotel MFW is a part of a series of fashion films that have been created to celebrate Milan Fashion Week since 2016. With films such as Be Ready, Waiting Room and CNMI-Woolmark winning several awards across the international film festival circuit, Hotel MFW is employing a stronger storytelling element to highlight what CNMI and Milan Fashion Week stand for. 

Moving on from the aesthetic traditionally associated with fashion, Hotel MFW is a beautiful celebration of diversity staying true to CNMI’s mission of supporting local design talent. 

 

Meet Niccolò here!

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Originale, divertente e dai toni surreali, Hotel MFW è l’ultimo fashion film prodotto dalla creativity factory The Blink Fish per Camera Nazionale della Moda Italiana (CNMI). In un tributo ai valori d’inclusione, diversità e unicità promossi da CNMI, siamo catapultati in un universo Burtoniano popolato da personaggi meravigliosi. 

Hotel MFW fa parte di una serie di fashion film creati per celebrare Milan Fashion Week dal 2016. Con film come Be Ready, Waiting Room e CNMI-Woolmark vincitori di diversi premi sul circuito di film festival internazionale, Hotel MFW utilizza uno elemento di storytelling più forte per evidenziare ciò che CNMI e Milan Fashion Week rappresentano. 

Hotel MFW è una bellissima celebrazione della diversità, capace di andare oltre l’estetica generalmente associata con il mondo del fashion, ma comunque di rimanere fedele alla missione di CNMI di supportare il design talent locale.

 

 

Meet Niccolò here!

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